Twitter and DailyMotion Ad Campaigns
Twitter is a big deal and it seems that everyone is on it these days. Everyone from the average American, to the pop stars, even companies are jumping on the band wagon. It is a very interesting evolution to watch. For me the most interesting is watching what companies are doing with twitter. Some of them are posting store hours, and special events to their Twitter page, but my favorites are the companies that will post media to their twitter account. because then I see that they actually care. In this modern age, there are a million ways to get your product out there, the most common of which is to put up ads that you have paid for on sites and measure how often people have clicked on your ad. This shows ingenuity and adaption to the social media that is evolving out of the internet.
This cheap approach to advertising actually makes me trust them a little more as well. It doesn’t scream about the amount of money they have, but shows that they really do care about people who have fallen on hard times. If you click on a link to one of their videos, it is hosted on Dailymotion, you will find that their commercials are just as simple and straight forward as their marketing campaign. They give you the facts, and let you make your own decision. From what I understand, they chose a spokesperson that really cares about their product and did the commercial because he understands that everyone falls on hard times once in a while. This is the kind of thing I trust out of a lending service. I haven’t used them before, but they seem to understand that the people want to be able to reach out and touch them.
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